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Our first-ever MeetupGeneva · 24.09.2026The Recap

Until now, every Marketing Factories conversation has had two people and a camera. On 24 September in Geneva, it had a full room of marketers, and Dafni Prosalika, Partner at REBORRN and host of Marketing Factories, in conversation with Federica Pompei, Europe Chief Brand Officer, Procter & Gamble and Senior Vice-President BabyCare Europe.

Here's the evening, in one place.

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A full room of guests listening to the fireside conversation at the Marketing Factories Meetup, Geneva

In conversation

The conversation went from the career choices that shape a leader, to what leading a brand really looks like today.

What we took home

Seven learnings from the evening

  1. 01 / 07

    “Brand” is bigger than “marketing”.

    P&G changed the title to Chief Brand Officer more than ten years ago. Marketing is one part of the job. The aim was for brand leaders to think about how an experience comes to life, in an integrated way. The mastery of marketing is still there, but the job is bigger.

    “There is so much more than just marketing. We wanted to say it’s bigger than that.”
    Federica Pompei

The challenge

58:hours

If you had the best minds in the industry for 58 hours, what would you solve?

Explore the 58:hours methodology
“How do you continue to build a brand identity, especially for big leadership brands, in a world in which a lot of your content is going to come from creators?”
Federica Pompei

The night

Moments from Geneva

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Coming soon

Relive the conversation.

Whether you were in the room or following from afar, highlights from Geneva are coming to our YouTube channel. Revisit the ideas that stuck with you, or share them with your team.

Subscribe on YouTube and follow us on LinkedIn, and you'll be the first to know when they're live.

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From “No Longer Cool” to Double-Digit Growth, Inside the Guinness Marketing Factory

In the meantime · Latest episode

Ep. 8 From “No Longer Cool” to Double-Digit Growth

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The community

Geneva was the first. It won't be the last.

More Meetups like this one are on the way. Would you like to be part of the Marketing Factories community? You'll be first to hear about the next room, and we'll share what we learn along the way.