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Marketing FactoriesBook Your Seat

Marketing FactoriesThe Meetup

Marketing Factories is a thought leadership platform and podcast by Effie Europe and REBORRN, exploring how marketing effectiveness gets built.

We usually open the doors of iconic companies and step inside each brand's story. This time, we're stepping out of the studio and into a room filled with marketers — a live gathering built around the conversations that make Marketing Factories.

Book Your SeatSee the Lineup
Date
Thursday, 24 September 2026
Time
19:00 – 21:00 CET
Location
FOOUND Futur, Rue Jean-Dassier 7, 1201 Geneva
Capacity
Up to 50 seats
Effie Europe and Reborrn

What to expect

An open dialogue around marketing effectiveness

Effie celebrates the output of effective marketing. REBORRN works with global marketing teams to design the systems, structures and processes that make effectiveness possible. Together, we explore what happens behind the scenes: how modern marketing organizations are actually built and how they operate at their best.

For the first time, Marketing Factories is coming to Geneva.

Join us for a special meetup edition where Dafni Prosalika (Partner, REBORRN) sits down with a senior marketing executive to unpack their biggest takeaways from Cannes and open the floor for an honest discussion about the challenges, tensions and opportunities that shape marketing today.

This is about more than Cannes.

Why Geneva

Geneva is one of Europe's most important marketing hubs. It hosts the global and regional headquarters of some of the world's most influential brands and thousands of marketers from all around the world.

Yet despite this concentration of talent, there are surprisingly few opportunities for the local marketing community to come together, exchange ideas and challenge each other's thinking.

Our ambition is simple: to be in as many rooms as possible where the future of marketing is being discussed, and to create more of those rooms ourselves.

We hope Geneva becomes one of them.

Book Your Seat

On the sofa

Portrait of Dafni Prosalika

Dafni Prosalika

Partner, REBORRN · Host, Marketing Factories

Portrait of Giulia Silvestri

Giulia Silvestri

Brand Director BBIC — Brand Building Innovation & Communication, Procter & Gamble

Portrait of Laura Magon

Laura Magon

Sr Brand Director P&G HomeCare Europe, Procter & Gamble

Agenda

  • 19:00Gathering & welcome
  • 19:10 – 19:40Fireside chat: Dafni & special guest
  • 19:40 – 20:00Open Q&A
  • 20:00 – 21:00Networking drinks

Capacity

Up to 50 seats

An intentionally small room to keep the conversation open and personal. Seats are confirmed on request.

FOOUND Futur

Rue Jean-Dassier 7, 1201 Geneva

Open in Google Maps

Register

Book Your Seat

Capacity up to 50 seats.

Marketing Factories podcast cover artwork

The Podcast

Explore the Marketing Factories show

Marketing Factories opens the doors to how marketing effectiveness is really built: the unfiltered moments where ideas take shape, the ways of working that make them possible, and the people who carry them through.

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The episodes

Growing Brand Equity for a Commodity | Inside the Deutsche Telekom Marketing FactoryEp. 7 · Coming soon

Growing Brand Equity for a Commodity | Inside the Deutsche Telekom Marketing Factory

  • Ulrich Klenke — Chief Brand Officer, Deutsche Telekom

Subscribe now

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The €1 Billion Problem Nobody Talks About | WFA x EACA Special Marketing FactoriesEp. 6 · Live

The €1 Billion Problem Nobody Talks About | WFA x EACA Special Marketing Factories

  • Charley Stoney — CEO, European Association of Communications Agencies (EACA) & President, VoxComm
  • Stephan Loerke — CEO, World Federation of Advertisers (WFA)

Listen now

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How adidas Became Europe's Most Talked-About Brand | Inside the adidas Marketing FactoryEp. 5 · Live

How adidas Became Europe's Most Talked-About Brand | Inside the adidas Marketing Factory

  • Roy Gardner — Vice President of Brand Activation, Europe at adidas

Listen now

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Effie Special: Turning Litter Into Loyalty | Inside the McDonald's Nordics Marketing FactoryEp. 4 · Live

Effie Special: Turning Litter Into Loyalty | Inside the McDonald's Nordics Marketing Factory

  • Staffan Ekstam — Nordic Marketing & Brand Strategy Director, Food Folk Sverige / McDonald's Sverige
  • Petter Dixelius — Creative Director & Partner, NORD DDB STHLM

Listen now

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How Heineken Became the World's Most Creative Brand | Inside the HEINEKEN Company Marketing FactoryEp. 3 · Live

How Heineken Became the World's Most Creative Brand | Inside the HEINEKEN Company Marketing Factory

  • Rob van Griensven — Global Digital Director at The HEINEKEN Company

Listen now

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The 2-Year Process That Revived an $18 Billion Icon | Inside the Fanta Marketing FactoryEp. 2 · Live

The 2-Year Process That Revived an $18 Billion Icon | Inside the Fanta Marketing Factory

  • Ibrahim Khan — Global Marketing VP, Fanta

Listen now

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How Sound Became Magnum's Most Valuable DBA | Inside The Magnum Ice Cream Company Marketing FactoryEp. 1 · Live

How Sound Became Magnum's Most Valuable DBA | Inside The Magnum Ice Cream Company Marketing Factory

  • Tobias Sparnaaij — Global Marketing Lead Masterbrand and Sticks Portfolio, Magnum
  • Bruno Yanagui Gomiero — Global Planning Director, Lola MullenLowe

Listen now

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