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Marketing FactoriesThe Meetup

Marketing Factories is REBORRN × Effie Europe's podcast on how marketing effectiveness gets built.

We usually open the doors of iconic companies and step inside each brand's story. This time, we're stepping out of the studio and into a room filled with marketers — a live gathering built around the conversations that make Marketing Factories.

Date
Thursday, 2 July 2026
Time
19:00 – 21:00 CET
Location
Geneva — venue announced soon
Capacity
Up to 50 seats
Effie Europe and Reborrn

What to expect

An open dialogue around marketing effectiveness

On the podcast, host Dafni Prosalikahas gone behind the scenes with some of the world's most iconic marketers, from Heineken and adidas to Deutsche Telekom and Fanta, digging past the campaigns to uncover the systems and operating models that make effectiveness possible.

Every episode is built like a masterclass. In a room, it becomes something richer: a live conversation where ideas get tested, challenged, and built on, with more than one voice at the table.

Our guest

We're thrilled to welcome Gael De Talhouet, Vice President Brand Building at Essity and a marketer with over 20 years of experience, to take the seat across from Dafni for this live edition.

On the sofa

Portrait of Dafni Prosalika

Dafni Prosalika

Partner, REBORRN · Host, Marketing Factories

Portrait of Gael De Talhouet

Gael De Talhouet

VP Brand Building, Essity · 20+ years in marketing

Agenda

  • 19:00Gathering & welcome
  • 19:10 – 19:40Fireside chat: Dafni & Gael
  • 19:40 – 20:00Open Q&A
  • 20:00 – 21:00Networking drinks

Capacity

Up to 50 seats

An intentionally small room to keep the conversation open and personal. Seats are confirmed on request.

Geneva, Switzerland

The exact location will be announced soon.

Register

Book Your Seat

Capacity up to 50 seats.

Marketing Factories podcast cover artwork

The Podcast

Explore the Marketing Factories show

Marketing Factories opens the doors to how marketing effectiveness is really built: the unfiltered moments where ideas take shape, the ways of working that make them possible, and the people who carry them through.